Company History

Herby's story began on the bustling Yuyuan Road in Shanghai, China, where Zhang Wei, a dedicated herbalist, envisioned creating a brand that would harness the power of traditional Chinese herbal remedies for modern skincare and haircare. Zhang Wei's passion for natural wellness was deeply shared by his close friends, Li Jun from Guangzhou and Chen Ming from Hong Kong. Together, they embarked on a mission to blend ancient wisdom with contemporary needs, crafting products that promote health and beauty.

In the early days, Zhang, Li, and Chen devoted countless hours in their small workshop on Yuyuan Road, meticulously experimenting with various herbal formulations. They sourced the finest natural ingredients from local markets, employing traditional techniques passed down through generations. Each product they created was a testament to their commitment to gentleness, effectiveness, and adherence to the principles of natural healing.

As word of their high-quality, effective products spread, Herby began to attract a devoted following. Customers appreciated the purity and efficacy of Herby’s offerings, which stood out in a market increasingly dominated by synthetic alternatives. Encouraged by this initial success, the trio decided to expand their operations beyond the borders of China. They chose Vietnam as the site for their first international sub-branch, selecting Hanoi for its rich culture and history of herbal medicine.

Opening the branch in Hanoi marked a significant milestone for Herby. The founders were deeply involved in setting up the operations, ensuring that the products adapted to suit the local climate and consumer preferences while retaining their core herbal qualities. Vietnamese customers quickly embraced Herby's holistic approach to beauty and wellness, and the success in Vietnam became a catalyst for further expansion across Southeast Asia, including new branches in Malaysia and the Philippines. In each new market, Herby refined its products and adapted to the unique needs of its diverse customer base, solidifying its reputation as a synonym for natural beauty and wellness.

By 2014, emboldened by their achievements in Asia, Zhang, Li, and Chen embarked on a new journey to introduce Herby’s products to the global stage. They strategically entered European markets, establishing branches in Germany, France, Belgium, and Italy. The European expansion was characterized by Herby’s commitment to innovation and adaptation, as the brand broadened its product range to meet the diverse needs of its global customers while staying true to its core values of natural healing and purity.

Today, Herby stands as a testament to the power of nature and the timeless wisdom of herbal remedies. From its humble beginnings on Yuyuan Road to becoming a globally recognized brand, Herby’s journey is a narrative of passion, innovation, and unwavering commitment to quality. The visions of Zhang Wei, Li Jun, and Chen Ming have touched the lives of countless individuals, helping them to embrace a more natural and holistic approach to beauty.

As Herby looks forward to the future, it remains dedicated to its mission of promoting wellness through the power of herbs. With plans to continue its expansion and innovation, Herby is excited to bring its cherished products to new markets and communities around the world. The journey continues, guided by the belief that true beauty comes from within and that nature holds the key to unlocking it.